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No Smoke, No Mirrors | Part 3

In my first 2 columns, we discussed the first two “P’s” in marketing; “Product” and “Price.” Now, we are going to get into the third “P”; “Place.” I think we all have dreams one day of having our own theater in NYC and playing to sold-out crowds every night.  Or perhaps you dream of getting [...]

No Smoke | No Mirrors – Blog 1

I remember sitting in my business classes in college and hearing about the 4 P’s of marketing. Product Price Place Promotion Since then, I have been fortunate enough to spend 12+ years working for one of the top marketing firms in the country.  I have been heavily involved in creating, building and monitoring brands for [...]